- How is your business unique from others selling a similar product/service?
- How will you market and drive people to your business?
- What is your projected unit cost? (median cost of what you're selling)
"Hello, my name is Ian and my business is selling cupcakes at my business which I will call Cupcaketeria. At Cupcaketeria we will stand out from other cupcake businesses because everyone sells sweet cupcakes and we will sell salty or savory cupcakes. Some of the savory cupcakes we will sell will be cupcakes like, like, cornbread with bacon and, like, rice with beans or even sometimes, rice cupcakes with fish. People will want to come to Cupcaketeria because we will sell what will be known as a (holding up fingers to quote) 'San Francisco-style' cupcake that is unique to this city. People will be able to order our cupcakes by the dozen or just stop in for one which will cost $5. My unit cost is $5. Thank you."
"My business will be one where people who are older and need help living can come and live. It will be an assisted-living facility for the elderly. I have a background in pediatrics and gerontology so I feel that I can be a great person to bring this sort of, of, I can bring a lot of knowledge and my education to people who may need my help. So, what else, what else, (flipping through her papers) oh yeah! My unit cost will be $3500 to $4000 dollars per month of living and people will want to live with us because taking care of your grandmom or grandpa will be too difficult for you. But we don't take people with dementia or alzheimer so don't bring your grandmom or grandpa with those diseases because we won't help them...and let's see what else, what else....?"
Business: Renting "jump houses" for parties
"Hello everyone, I'm Juanita and I sell jumping houses, like those houses you see at kids parties at fairs and shit. I've actually already been selling the jumpers to people for awhile now, I'd say like for three years now I've been selling jumpers. But really I just rent the houses. It took a lot of time and I had to save up money to buy my first jumper and I also had to buy a snow cone machine and a popcorn machine and also folding tables and plastic silverware. I have my two sons help me and I don't have to pay them anything so my, what's that called?....my overhead is nothing. I own the jumper and the machines for parties. Also, my business is called (holding up a xeroxed piece of paper with logo) UR-A-Star-Jumping and we say that, "you are a star when you jump," because everyone likes to jump and feels like a star when they jump. One more thing is that this is a proprietorship business and I only sell to people who have no money like in my neighborhood or in a ghetto or something. Other companies are big and too afraid to go into those areas and they also charge too much. But people I sell to will know me and I don't charge much. One day to use a jumper is only $100 and if you want a snow cone machine too I charge for that and can throw in plastic silverware for free and what else can I say about it..., um, um, oh yeah, and I only have one kind of jumper. It's a castle. Other companies rent you shit like boats, dinosaurs or, I don't know, you can jump in a jungle. But I rent my jumper which is a castle. So, that's my weakness is that I only have a castle to jump in but my strength is that I'm cheap. So that's it. That's all. Thanks."